Coconut-Apricot vs Soy vs Paraffin Wax: What Retailers Should Know
Shoppers ask what a candle is made of. Here's a plain-language comparison of coconut-apricot, soy and paraffin waxes, and how to talk about wax on the sales floor without overpromising.
Why We Use Coconut Apricot Wax (and Not Soy) at Candle Bliss
If you’ve ever shopped for candles, chances are you’ve seen soy wax proudly featured on labels. For years, it’s been the go-to alternative to paraffin, celebrated for being plant-based and more natural. And while soy was a step in the...