Print On Demand vs Private Label Candles

Not sure which candle model fits your brand?
Get our free guide explaining print on demand vs private label candles — plus launch tips for Etsy, Shopify, and boutiques.

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Choosing between print on demand and private label candles is one of the most important decisions a candle brand can make. Each model offers different advantages depending on your business size, sales channels, and growth goals.

Understanding how each approach works — and when to use them — helps brands launch faster, reduce risk, and scale with confidence.

What Print On Demand Candles Are

Print on demand candles are produced only after an order is placed. There is no inventory to hold, no forecasting required, and no upfront production commitment.

With print on demand:

Candles are fulfilled one order at a time
You can test designs, fragrances, and collections quickly
Fulfillment happens automatically after a sale

This model is especially popular with Etsy sellers, new Shopify brands, and creators testing candle products for the first time.

What Private Label Candles Are

Private label candles are produced in planned batches under your brand name. You work with a manufacturing partner to create consistent SKUs that are stocked and sold through your store, wholesale accounts, or boutiques.

Private label allows brands to:

Maintain tighter control over margins
Offer consistent products across repeat orders
Support wholesale, retail, and subscription programs

This model is often chosen by growing brands with predictable demand.

Pros and Cons of Print On Demand Candles

Pros

No inventory required
Low upfront investment
Ideal for testing new products
Easy to scale listings quickly

Cons

Per-unit cost can be higher
Less margin control at scale
Not ideal for wholesale programs

Print on demand works best for brands prioritizing flexibility and speed over bulk efficiency.

Pros and Cons of Private Label Candles

Pros

Better margins at higher volumes
Ideal for wholesale and retail programs
Consistent SKUs and branding
Greater control over production planning

Cons

Requires forecasting
Inventory management needed
Larger upfront investment than POD

Private label is best for brands ready to commit to planned production and consistent offerings.

Which Candle Model Is Best for Etsy Sellers

Most Etsy sellers start with print on demand candles. The ability to list products without holding inventory reduces risk and allows sellers to test demand before scaling.

As bestsellers emerge, some Etsy sellers transition top-performing SKUs into private label production to improve margins and support higher volume.

Which Candle Model Is Best for Boutiques and Brands

Boutiques and established brands often prefer private label candles due to their consistency and retail readiness. Private label supports wholesale orders, in-store displays, and subscription programs.

That said, many brands use both models:

Print on demand for testing and seasonal designs
Private label for core collections

How Candle Bliss Supports Both Models

Candle Bliss is built to support brands at every stage.

We offer:

Print-on-demand candle fulfillment with no inventory
Private label candle manufacturing for planned production
Hand Poured and Made in the USA candles
Clean-burning coconut apricot wax
Professional labeling and finishes
Scalable production as demand grows

Brands can start small and transition seamlessly as they scale.

Start with Candle Samples

The best way to decide between print on demand and private label candles is to experience the quality firsthand.

Order samples to:

Test fragrances
Review vessels and finishes
Evaluate burn quality and scent throw

Order Candle Samples — test before you scale.

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