Selling private label candles in a boutique comes down to five steps: choose a label option, pick a short list of scents, match vessels to your price points, place a small first order and merchandise it well. With Candle Bliss you can start at the $99 wholesale minimum, and orders have a 3–4 business day lead time.
What are the key facts?
- Made by: Candle Bliss, a wholesale candle manufacturer in Phoenix, Arizona
- Wax: coconut-apricot wax, hand-poured in the USA
- Fragrances: 130 to choose from
- Vessels: 4 oz and 9 oz glass jars in amber or clear, 4 oz and 8 oz tins, and an 11 oz frosted vessel
- Label options: our label, our label + your name, or fully custom
- Wholesale minimum: $99 per order
- Lead time: 3–4 business days
- Reputation: rated 5.0 on Faire
What does "private label" actually mean for a boutique?
A private label candle is made by a manufacturer and sold under your shop's name. You don't pour wax, source jars or test wicks. You decide what the customer sees and smells, and the manufacturer handles production.
For a boutique, that matters for three reasons. A candle with your name on it can't be found down the street, so you avoid price-matching. It becomes a souvenir of the visit, which keeps your brand on a customer's shelf at home. And candles are an easy add-on at the register, the kind of item people pick up while they wait.
Which label option should you start with?
Candle Bliss offers three label paths, and each fits a different stage of a shop:
- Our label. Ready-designed candles from our signature collections. This is the fastest way to test whether candles sell in your space. Browse the signature collections.
- Our label + your name. Our designs with your shop name added. It's a light step into private label that still feels personal.
- Fully custom. Your artwork, your brand, your story. Upload your own design through Design Your Own.
If you already sell your own branded goods, go straight to fully custom. If you're testing the category, start with our label, watch what sells for a season, then move your best sellers to custom.
Some shops prefer to label candles themselves. For that, our unlabeled candles arrive ready for your labels.
How many scents should a first order include?
Fewer than you think. With 130 fragrances on the list, it's tempting to order a little of everything, but a tight lineup sells better and is easier to restock. A practical first assortment covers four lanes:
- One fresh scent, such as White Eucalyptus or Sunwashed
- One floral, such as Magnolia and Peony or French Lilac
- One cozy gourmand, such as Very Vanilla or Warm Croissant
- One woody scent, such as Sandalwood or Library
Add one seasonal scent and you have five. Read the notes for every scent in our fragrance descriptions, or order a sample kit to smell them before you commit. Our sample kit is 12 sample tins for $24, credited back on your first wholesale order.
Which vessels fit a boutique's price points?
Think in tiers. A small candle sits at the register as an impulse buy, a mid-size candle is the everyday gift, and a statement vessel anchors a display.
- Impulse tier: 4 oz glass jars or 4 oz tins
- Gift tier: 9 oz glass jars in amber or clear, or 8 oz tins
- Statement tier: the 11 oz frosted vessel
Amber glass reads warm and apothecary; clear glass shows off the wax and suits bright, modern shops. Tins are light, durable and travel-friendly, which is handy if you also sell online.
How do you place a first wholesale order?
Keep it simple:
- Choose your label option.
- Pick four or five scents.
- Choose one or two vessel sizes.
- Build an order that meets the $99 wholesale minimum.
- Plan around the 3–4 business day lead time, plus transit to your shop.
A $99 minimum keeps the first order small. You can test a full lineup without tying up a season's budget, then reorder only what sells.
How should you merchandise private label candles?
Candles sell by scent, so make smelling easy. Keep one open tester of each fragrance near the display and group candles by scent family rather than by size. A short shelf card for each scent ("fresh and green," "warm and sweet") helps shoppers choose quickly.
Put a few small candles at the register and keep larger vessels at eye level, where the label can do its job. If your shop has a story — a town, a season, a signature look — let the label tell it. That's the whole point of private label.
What mistakes should you avoid?
- Too many scents too soon. Start narrow and expand based on sales.
- Ignoring seasons. Rotate one or two seasonal scents each quarter to give regulars a reason to come back.
- Hiding the label. Face labels forward; your name is the product.
- Waiting too long to reorder. With a 3–4 business day lead time, you can reorder close to need, but don't let best sellers run out.
Frequently asked questions
What is the minimum order to start selling Candle Bliss candles?
The wholesale minimum is $99 per order, which is small enough to test a full scent lineup in a new boutique.
Can I put my boutique's name on the candles?
Yes. Choose "our label + your name" to add your shop name to our designs, or choose fully custom to use your own artwork and branding.
How long does it take to receive an order?
Orders have a 3–4 business day lead time. Add transit time to your location when you plan a launch or restock.
Which candle sizes are available?
Glass jars come in 4 oz and 9 oz, in amber or clear. Tins come in 4 oz and 8 oz, and there is an 11 oz frosted vessel.
Can I smell the fragrances before ordering?
Yes. Our sample kit is 12 sample tins for $24, credited back on your first wholesale order. The fragrance descriptions page lists the notes for all 130 fragrances.
Ready to stock your shelves?
Candle Bliss hand-pours coconut-apricot wax candles in Phoenix, Arizona, for boutiques across the country. Start with our label, add your name, or go fully custom. Contact us to open a wholesale account, or learn more about private label candles for boutiques.
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Wholesale Candles for Gift Shops and Boutiques
Wholesale Candle Minimums Explained: What $99 Gets You